A formal event demands a formal architecture.
Taking advantage of the rising focus on patient-centric healthcare, LogicStream will be in an ideal position to capitalize on the massive Himss17 trade show. This design, composed to meet the formality of the event, spans both the width and height of the exhibit space and strips the brand down to a state nearly monochromatic. At its focal point, three demo stations are framed between wood planes floating within a black aluminum clad monolith. Upon approach, the exhibit greets potential clients at the human scale through a casual meeting space, before enveloping them into the colossal scale of both the demo and conference spaces. Elevated an inch above the show hall floor, the exhibit is removed from surrounding competition and LogicStream is placed on an architectural pedestal. Exuding engineering prowess and establishing the brand as a major player in the clinical process measurement industry.