Project directive 

In the ever changing industry of banking, Pyramax has located a new target demographic, the millennial generation. If not addressed promptly, the millennials threaten to eliminate the physicality of banks altogether due to their natural affinity to the digital world. To capture and maintain the millennials attention these designs seek to appeal to the ideals of this young generation, which through researching it seemed few key details stood out in particular. Most importantly, the millennials want to patronize companies that are apart of and give back to the local community, however, they also seek to be a part of companies which take care of their customers by providing branded experiences. These designs, intended to be for three different spaces, all were composed to streamline the process of banking while affording clientele with a unique experience that subtly reinforces the reinvented brand’s connection to their new target demographic. Each design maintains a geometry established through a breakdown of the Pyramax logo, a graphic relationship to the local community, and a material based wayfinding system applicable to any variation of scale.

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